Service
Fairly regards every product, every model, every detail, every date, and every promise as important and critical to the success of Fairly's customers - and thus to Fairly.
Customer service starts with being careful to understand the exact needs of the customer. This requires precise communication of concepts and details, and accurate translation and execution. Good questions, careful attention to the answers, and a willingness to check, recheck, and confirm.
Good communications and serious attention to reports of problems or complaints is a company core behavior. All senior staff answers their mobile phone (in several languages) 24 hours a day. (Really!)
The QC and Production teams work diligently to prevent problems and accurately build the intended products consistently.
The nature of manufacturing is that there will, on occasion, be problems. Normally these problems are small, and can be corrected, but when they happen, it is Fairly's practice to act as quickly as a solution can be created and implemented. This has included sending the President of the Company to change stems in a customer's warehouse in the USA!
Perhaps more typically, engineering, technical, R&D staff will do whatever is possible to remedy problems - and prevent a repeat in the future.